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Promoplug×PromoplugUKRAINE'S
LEGENDARY ACCOUNT.Now in German.
How we translate the TikTok success of @novaposhta.official to Germany - for the Ukrainian & German community and their everyday life here.
02 - Status Quo
THE ORIGINAL IS ALREADY VIRAL.THE COMMUNITY IS HERE.
Ø 230K views per video
96 videos, last 6 months
Now entering Germany
1M+
Ukrainians live in Germany - young, urban, TikTok-first
100%
brand awareness in the community - Nova Post is the DHL of Ukraine
2x
more TikTok users in Germany than in Ukraine
03 - Strategy
Shares + Saves. The two KPIsTikTok rewards.
Skits universe
The fixed content-face duo as the recurring staff pair of the Charlottenstrasse branch: skits, trends, memes in the style of the original.
What this brings Nova Post: shares, reach and recognition like the Ukrainian account.
German with Nova Post
Save-worthy formats for daily life: nailing the post-office dialogue in German, package vocabulary, admin situations without fear.
What this brings Nova Post: saves, relevance and a place in the community's everyday life.
04 - Touchdown Berlin
Berlin is the place.No other city.
- The Ukrainian diaspora has made this its second home - Kreuzberg, Neukoelln, Prenzlauer Berg.
- TikTok loves Berlin: Spaetis, U-Bahn, techno, Photoautomat - content codes the community already feels.
- Charlottenstrasse branch as the set: real place, real people, real Berlin everyday life.
05 - First video ideas
This is how the launch could look.
- KyjiwThe post-office dialogue
Skits tutorial: how do I nail the parcel conversation in German without breaking a sweat? Our duo plays out the scene - once wrong, once perfect. Ukrainian subtitles make it a save-format for the whole community.
- BORDERKleinanzeigen unboxing
The most absurd package of the week lands at the Charlottenstrasse branch. Inspired by the original's OLX format (947K views).
- WarschauFamily drama: Berlin edition
Series format with cliffhangers: a package travels between Kyiv and Berlin, carrying a family story with it. Parts 1 and 2 of the original: 593K + 62K views. Could be the Ukranian grandma sending local, in Germany unavailable treats to play with community insiders.
- CharlottenstrasseSkits universe
The fixed content-face duo as the recurring staff pair of the Charlottenstrasse branch: skits, trends, memes in the style of the original. What this brings Nova Post: shares, reach and recognition like the Ukrainian account.
- BERLINIDEAS IN DELIVERY
Save-worthy formats for daily life: nailing the post-office dialogue in German, package vocabulary, admin situations without fear. What this brings Nova Post: saves, relevance and a place in the community's everyday life.
06 - Execution · Full service
One channel. One team.
Promoplug's team acts as a full-service partner from inside the generation. The whole channel is handled end-to-end, from strategy to reporting.
Monthly cycle
Strategy workshop to kickoff
Scripting
Creator casting
Shoot day
Editing
Hand over finished assets
Reporting & monthly call
07 - Who we are
APPROACH, TEAM, CASES & REFERENCES
We are youth culture.
08 - Cases · References · Campaigns
We've done this a few times before.
MAIN CASE / CULTURE
GIZEH
Culture first — how we brought GIZEH to TikTok.
CASE / MUSIC
PROVINZ
Album at #1 in the German charts.
CASE / MUSIC
AGGRO BERLIN — HDF
Social & BTS content for the return of Halt die Fresse.
CASE / CULTURE
MARY JANE BERLIN
Marketing stunt at the Brandenburg Gate.
CASE / FESTIVAL
ROCK AM RING
Promoplug goes rock festival.
CASE / UNDERGROUND
HOTBOX SAMPLER CAMP
Rap culture decoded.
CASE / LABEL
WARNER INTERNATIONAL
Old songs relit — via our ghost network.
CASE / MUSIC
01099 — KÜSSEN
Single charts #2 entry via thousands of creations.
CASE / MUSIC
WINCENT WEISS
Single release straight to the FYP.
CASE / MUSIC
MADELINE JUNO
Emotional singer-songwriter content on TikTok.
CASE / BRAND
CRO × GASTEINER
Creators activated for the Cro Chronicles tour.
AWARD ACTIVATION
BUNTE NEW FACES
Bridge between heritage publisher and Gen Z.
TIKTOK CONTENT
MUNCHIES
Berlin food store — virally translated.
09 - Investment
The entry point.
Trial month
- 8 videos
- 2 per week
- 2 content faces / shoot
- Shoot at the Charlottenstrasse branch
- Full post-production
EUR 5,550 net
net, excl. VAT · trial month, no lock-in · long-term strategy available afterwards
10 - Outro
